PEPA ROJO
MarkTech Advisor| Ex-Meta | Creative Strategist & Digital Planner | President of Creativity Club of Spain 2025-2027 | Gen AI & Creative Content Solutions | FORBES TOP 100 most creative
20+ years leading innovationProfessional with 20+ years leading innovation for Meta, Publicis Group, Grey Group and McCann Erickson. Specialist in digital transformation, AI-driven creativity, and branded content.
I’ve built a dynamic career at the intersection of creativity, technology, and strategic marketing, holding leadership roles in both creative and media agencies across Iberia and global markets.
Trusted by top brands INDITEX, PUIG, MELIÁ HOTELS, TELEFÓNICA, BBVA, COSENTINO, FEVER & GRUPO PLANETA among others, to scale creativity into business growth. Awarded at Cannes Lions, One Show, FIAP & International jury roles.
2015 - 2025 | META - Facebook
HEAD OF CREATIVE SHOP META IBERIA Global Team - Based in Madrid
Drove social media marketing strategy and nurtured high-value client partnerships for industry leaders including Inditex, Grupo PUIG, Meliá Hotels, BBVA, Mango, and Grupo Planeta among others—achieving scalable growth from €1M to €20M in revenue impact.
Led award-winning projects with museums and NGOs, using cutting-edge technology to create meaningful cultural and social impact.
Developed and launched integrated, award-winning marketing campaigns across platforms such as Instagram, WhatsApp, Facebook Messenger, Ray-Ban Meta, and Oculus Quest, elevating brand presence and audience engagement in competitive markets.
Engineered innovative, data-led creative solutions tailored to the distinct demands of the CPG, Finance, Beauty, Retail, Travel, and Automotive sectors—delivering measurable ROI and industry recognition.
Led the conception and execution of branded events and workshops, cultivating creativity, platform innovation, and commercial growth for both clients and teams.
Established and maintained strong, strategic relationships across all major verticals, consistently exceeding client objectives and forging new business opportunities.
Orchestrated and participated in high-profile industry events at key locations focusing on creative strategy, business development, and the future of digital platforms.
Selling ads x grow advertising revenue by scaling creativity + building relationships with media agencies, creative agencies, and clients directly.
2013-2015 | WYSIWYG – PUBLICIS GROUP
Creative & Managing DirectorManaged a 60-person digital team, fostering collaboration with ATL (Above The Line) units across the Publicis Group to maximize campaign integration and efficiency.
Led the development and execution of integrated marketing strategies for marquee clients including Telefónica, Movistar, and Renault, consistently delivering impactful business results.
2010 –2012 | GREY Group
Creative Managing Director Digital & New MediaFounded and scaled the digital department from inception, building a multidisciplinary team that drove innovation and growth.
Directed creative strategy for national and international campaigns, including Pantene (EMEA), ensuring cohesive brand storytelling across diverse markets.
Collaborated directly with Procter & Gamble headquarters in Switzerland, coordinating crossmarket campaign launches and communications for maximum impact.
Delivered strategic solutions for clients such as Loterías del Estado and Heineken Group, strengthening client relationships and brand value.
TodayPresident of the Spanish Creativity Club
c de c
and…2007 - 2009 THE NAME GROUP
Executive Creative Director
2007 - 2009 TRIBAL DDB
Digital Creative Director
2002 - 2007 McCann Erickson
Digital Creative Director
2000 - 2001 Digital Bates - Delvico
Online Copywriter & Direct MA
1999 - 2000 Double You
Online copywriter
1996 - 1999 Ad Hoc Young & Rubicam
Copywriter
EDUCATIONSTANFORD UNIVERSITY
Leadership Strategies in the Age of AI 2025
IE BUSINESS SCHOOL
Master Commercial
& Marketing Administration 2002
NEW YORK UNIVERSITY
NYU : Continuing Education - New York University
Creative writing & Headlines/ MK & Advertising 1996
UNIVERSIDAD CEU SAN PABLO
Law Degree 1996
Class of 96, Bachelor's Degree in LAW, University San Pablo CEU, Madrid
AWARDS
2023 – Ad Net Zero Awards Sustainability ChatBot Habichuela
2010 – Effectiveness Awards
Silver EFI and Gold EFI for Best International Campaign “Say No To Winter Blues” Canary Islands Tourism
2010 – El Sol Festival
Grand Prize Direct Marketing
Grand Prize Promotional Marketing and PR
Golds in Media Integration, Direct Marketing, and Promotional Marketing Bronze in PR
For “Say No To Winter Blues” Canary Islands Tourism
2010 – El Ojo de Iberoamérica
Gold in PR for “Say No To Winter Blues” Canary Islands Tourism
2006 – El Sol Festival
Bronze – Campaign for Médecins Sans Frontières (MSF)
2005 – Cannes Lions
Silver Lion (Campaigns) MSF ALCA campaign (Médecins Sans Frontières)
2005 – El Sol Festival
Bronze – Hotel Silken Puerta América
Bronze – Volkswagen Beetle and Volkswagen Polo
2005 – FIAP
Gold – Volkswagen Beetle campaign
Silver – Volkswagen Polo El Mentalista campaign
2005 – Cannes Lions
Bronze Lion (Best Video Campaign) – Coca-Cola Uuuuoh! Academy
2005 – El Sol Festival
Bronze – Coca-Cola Uuuuoh! Academy campaign
2004 – One Show Interactive
Bronze Pencil – Médecins Sans Frontières
2004 – FIAP
Bronze – MSF campaign
2002 – New York Festivals
Bronze – Promotional website Zara
2001 – Cannes Lions
Prize Digital Banners – Tanqueray
JURIES
President of Spain’s Creativity Club 2025-27
Board Member Club de Creatividad 2023-24
Jury c de c Club de Creativos 2023
Jury IAB Inspirational Festival 2022
Jury IAB Inspirational Festival 2018
Jury Eurobest Festival 2017
Board Member Club de Creativos 2015–16
Jury CyberLions Cannes Festival 2014
Jury FIAP Interactive Miami 2014
Mobile Jury El Ojo de Iberoamerica 2013
Jury Awards Inspirational IAB 2012
Jury The Lovie Europe Awards 2012
Jury Interactive D&AD London Awards 2012
Jury Annual Creative's Club 2012
Jury Interactive Eurobest Festival 2010
Jury Annual Creative's Club C de C 2010
Jury Interactive Jury, Festival El Sol 2009
skills